Privacy Policy
Privacy Policy
Last Updated: July 9, 2026
1. Data Controller
Yourney AB (org.nr. 559569-2343) is the data controller for the processing of personal data on this website and is responsible for ensuring that the processing takes place in accordance with the General Data Protection Regulation (GDPR).
Contact Information
Yourney AB
Postal address: Styrsjöbo Styrsjöbovägen 57, 79392 Leksand.
E-mail: [sofia@yourney.se](mailto: sofia@yourney.se)
Phone: 0739455678
2. About this Privacy Policy
We protect your privacy and process your personal data in a responsible and secure manner.
This Privacy Policy describes what personal data we collect, why we process it, how long it is stored and what rights you have.
3. What personal data we collect
Depending on how you use our website, we may process the following data:
· name
· e-mail address
· phone number
· booking details
· Payment information (mainly handled by our payment providers)
· information provided via contact form
· IP address
· Browser, device and operating system information
· information about how the website is used, such as pages visited, clicks and bookings.
4. Why we process your personal data
We process personal data for the following purposes:
· Manage bookings for yoga classes, retreats and accommodations
· administering payments
· answer questions and provide customer service
· Communicate before and after a booking
· Develop and improve the website
· Analyze traffic and user behavior
· Promote our services
· comply with obligations under the Accounting Act and other legislation.
5. Legal basis for the processing
We process personal data for different purposes and on different legal grounds according to the General Data Protection Regulation (GDPR):
- Reservations and Customer Relationships — Fulfillment of contracts.
- Payments and Accounting — Legal obligation under the Accounting Act.
- Contact requests by email or contact form — Legitimate interest.
- Newsletter mailing (if you have signed up) — Consent.
- Analysis of the website through statistics cookies — Consent.
- Marketing via Meta Pixel and Meta Conversions API -- Consent.
- Marketing to former customers where the law permits this -- Legitimate interest.
You can withdraw consent at any time. This does not affect the legality of the processing that took place before the consent was withdrawn.
6. Cookies
We use cookies and similar technologies to:
· Ensure the proper functioning of the website
· save your settings
· Analyze traffic and user behavior
Measure the impact of our marketing
· display relevant ads.
We use the following categories of cookies:
· Necessary cookies — required for the website to function.
· Statistics cookies — help us understand how the website is used.
· Marketing cookies — used to display relevant ads and measure advertising.
Statistics and marketing cookies are only used after you have given your consent via our cookie banner.
You can change or withdraw your consent at any time via the cookie settings.
7. Analytics and Digital Marketing
We use third-party tools to analyze the use of the website and improve our marketing.
This may include, among other things:
· Pixel Meta
· Meta Conversion API
· any analytics tools such as Google Analytics (if used).
If you have given your consent, information about how you use the website may be used to measure advertising and display more relevant ads on, for example, Facebook and Instagram.
In some cases, contact information provided by you can be used in encrypted (hashed) form via the Meta Conversion API to improve measurement and advertising.
8. Sharing of personal data
We only share personal data when necessary.
We may share data with, for example:
· payment providers
· booking system
· IT providers
· Wix as a website platform
· marketing platforms such as Meta.
These providers process personal data according to our instructions when acting as personal data processors and in accordance with applicable legislation. In some cases, providers may be independent data controllers for certain processing operations.
9. Transfer of personal data outside the EU/EEA
Some of our suppliers may process personal data outside the EU/EEA.
When this happens, we ensure that the transfer is made in accordance with the GDPR, for example through the EU Commission's standard contractual clauses or other approved safeguards.
10. How long we store data
We store personal data only for as long as it is needed for the purpose for which it was collected or for as long as required by law.
Examples:
· accounting documentation: according to the Accounting Act (normally 7 years)
· booking details: as long as necessary for administration and any complaints
· Contact requests: normally up to 24 months
· Consents to marketing: until the consent is withdrawn.
11. Security
We use technical and organizational security measures to protect personal data against unauthorized access, loss, alteration or other unauthorized processing.
Only people who need the data for their work have access to them.
12. Your rights
You have the right to:
· get information about what personal data we process about you
· request the rectification of incorrect data
· request deletion of your data when permitted by law
· request restriction of processing
· Objecting to certain treatment
· get your data out in a structured and machine-readable format (data portability)
• withdraw consent at any time.
If you believe that we are processing your personal data incorrectly, you have the right to lodge a complaint with the Privacy Protection Authority (IMY).
We do not use automated decision-making or profiling that has legal or similarly significant consequences for you.
13. Contact
If you have any questions about this privacy policy or our processing of personal data, please contact us.
Yourney AB
E-mail: [sofia@yourney.se](mailto: sofia@yourney.se)
Postal address: Styrsjöbo Styrsjöbovägen 57, 79392 Leksand.
Phone: 0739455678
14. Changes to this Policy
We may update this Privacy Policy when our business or legislation changes.
The latest version is always posted on our website.